Assia Kebbouche Media

  1) Who is Audrey Hepburn? Audrey Hepburn was a British actress, model, dancer and humanitarian. Recognised as a film and fashion icon, Hepburn was active during Hollywood's Golden Age. was one of the most visible businesses in Americ and most people were attending films at least once a week.   2) Why did Galaxy select Audrey Hepburn for this advert?  Galaxy selected Aubrey Hepburn for this advert because she fits the role of an innocent pretty woman who has love at first sight with a stranger and takes the main image (chocolate) on their love journey. 3) What are the connotations of Audrey Hepburn and celebrity in this advert?  The connotations of Audrey Hepburn is that she is a dominant,  elegant and empowering woman as she has a traditional 1950's style. Her persona's about glamour and elegance and the chocolate itself links to that. 4) Why is the advert set in the 1950s? What audience pleasure does this provide? This advert was set in the 1950's  be

  1) What does BAME stand for? BAME stands for  Black, Asian and Minority Ethnic 2) Why is there a need for blood in the BAME community?  People from the BAME community are not doing enough. They have special blood that can help save lives, but only 3% give donations.  Also it can help  can meet the needs of all patients in England now and in the years to come. Black, Asian and minority ethnic donors are specifically needed right now because: Some patients who receive frequent blood transfusions need blood to be closely matched to their own.  A number of blood conditions, like sickle cell disease which is treated through blood transfusions, most commonly affect black, Asian and minority ethnic people.  3) What does this advert want people to do once they've seen it ('call to action')? Spread awareness so that more of the BAME community can start donating and more lives will be saved. 4) Why is the ad