GALAXY 'CHAUFFEUR' ADVERT

 

1) Who is Audrey Hepburn?
Audrey Hepburn was a British actress, model, dancer and humanitarian. Recognised as a film and fashion icon, Hepburn was active during Hollywood's Golden Age.was one of the most visible businesses in Americ and most people were attending films at least once a week. 

2) Why did Galaxy select Audrey Hepburn for this advert? 
Galaxy selected Aubrey Hepburn for this advert because she fits the role of an innocent pretty woman who has love at first sight with a stranger and takes the main image (chocolate) on their love journey.

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations of Audrey Hepburn is that she is a dominant, elegant and empowering woman as she has a traditional 1950's style. Her persona's about glamour and elegance and the chocolate itself links to that.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
This advert was set in the 1950's because during this time women were more stylish and society was more luxurious. It provides audience pleasure because the new generation can view how the olden days looked like and how different it is from now. Also where its set (italy) is known to be a luxurious busy town .

5) What is intertextuality?
It is when one media text references or suggests another media text

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film featured in this specific advert is called Roman Holiday. This effect is created by having a part of the movie scene then placing a known celebrity who's looks are alike to who played in Roman Holiday.

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 
The hero: Man in the car that takes aubrey
Heroine: Aubrey Hepburn
The donor: Bus Driver

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

9) What representations of gender can you find in this advert?
The woman is presented as a person who's in control about their looks and loved by all people since in the advert nobody challenges her, e.g when she take the bus drivers hat.
The men are presented as charming individuals who are respectful towards women.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.