Denotation: This still advert shows a child on the streets with his surroundings filled with crumbled stone in the back. The little boy is staring directly into the camera, and he is wearing clothes that seem quite dirty and worn out. 'DIG TOILETS NOT GRAVES' is the tagline of this still advert that has a white text colour with a bold font. Connotation: This presents the child as homeless because he is in a environment that does not look as safe or comforting as other areas. Also him being alone in this advert could suggest that he has no family and is not educated enough to go get new clothes or figure his way around. One key feature that catches the target audience's eyes are the fact that he's looking right at the consumer. This suggests that we're responsible for his health because if he's looking at US it makes us feel sympathy for him and he's in trouble so we need to help in a way of donating to the company behind this advert, to the producers. Th...