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OMO advert

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1) What year was the advert produced? The OMO advert was produced in the year 1955 2) How were women represented in most adverts in the 1950s? Women in the 1950's adverts were presented as compliant, obediant and happy with their roles. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? The typogrpahy is sans-serif which gives the product a more modern/informal feel and the heading message  ('OMO makes whites bright') has a white spiky box on the outside of it ephasisng by using their product it will have the same affect on your clothes, being bright and glowy. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? costume -green  cleaning clothing with a few towels over her shoulder makeup - simple look, the synergy between the red lipstick and the colour scheme on the product is effetcive and also theres a slight ...
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MISE-EN-SCENE

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Remember, mise-en-scene is a French term meaning, ‘what is in the scene’ or, literally, 'putting on stage'. It refers to everything you see within the frame in film and television. The mise-en-scene sets the mood of the scene and offers clues to character and theme. Audiences have certain expectations of mise-en-scene depending on genre - which means we need to plan it carefully to show our extract is Science Fiction. We use the mnemonic  CLAMPS  to remember mise-en-scene: Costume Lighting Actor placement and movement Make-up Props Setting This video goes into A Level or Film School depth but is well worth 10 minutes to understand the power of mise-en-scene:   Blog task: Mise-en-scene planning Create a blogpost planning  everything  that will appear in front of the camera in your two-minute Science Fiction TV drama extract. Remember  CLAMPS : Costume, Lighting, Actors (cast, placement and movement), Make-up, Props, Setting.  T...
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LIKE A GIRL CAMPAIGN

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1) What key conventions of broadcast advertising can be found in this advert? Key conventions that can be found in this advert are central image, music and the logo 2) What text appears on screen in the advert? What effect might this have on audiences? " what does it mean to do something "like a girl" " This is a text shown in the beginning of the advert, trying to make the audience think about what it really means. They straight away think of stereotypes such as girls aren't very good at sports and are not strong which makes the audience feel as if the text is negative   towards the end there's another text " Lets make "like a girl" mean amazing things " Imperative This is a more empowering text letting people take note of what the campaign is all about and it's subverting the message of stereotypes for young girls and making them into unique features 3) How many different people feature in the advert? In the video the...
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