Posts

Showing posts from November, 2017

AUDIENCE POWER ESSAY

“The internet has given audiences much more power than ever before.” To what extent do you agree with this statement? Introduction (50 words): Thesis Statement (setting out your argument) Introduce the question and how it will be answered. Summarise how the internet has changed the posi tion of the audience (consumer) in relation to the producer.  Explain what your own argument is: do you think that the internet makes the audience more powerful or less powerful and why?  INTRODUCTION The internet is a big part of the 21st century world, having a powerful  impact over producer's work, social lives and politics etc... with the rise of digital media and the internet, consumers are becoming prosumers who interact with with the media e.g "retweets" and "shares"etc...This means audiences are more active and bring their own experiences and ideas to beat - many advantages and disadvantages are resulted in this. MUSIC INDUSTRY The evolution of music has ch

AUDIENCE PROFILE

Image

AUDIENCE THEORY

1) Write a definition of a passive audience:  This is the view that audiences take in information from the media that has the same effect on everyone. 2)  Write a definition of an active audience: This is more modern and generally accepted view that audiences interact with the media they consume. 3) Write a definition of the hypodermic needle theory:  This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds This assumes no individual difference in audience members  It was believed in 1930's that the media was this powerful. 4) Write down a media text for each category of Blumler and Katz's Uses and Gratifications theory:  INFORMATION/SURVEILLANCE: Learning information that you did not already know. IDENTITY:  Personally relating to something  DIVERSION/ENTERTAINMENT:  Escapism and being entertained away from your normal life RELATIONSHIPS:  Forming relati

LEARNER RESPONSE

WWW : You have used media terminology accurately. EBI : Be specific when fully answering a question GRADE 4 Q1) 1 mark  Q2) 1 mark Q3) 1 mark  } Q4) 1 mark  } answers were a bit vague Q5) 1 mark  } Q6) 3 marks Q7) 2 marks Q8) 4 marks Q9) 2 marks  } had to be more specific.. 3) Did you get any  media terminology  wrong in the assessment? Make a note of it here for future revision: consumer - the reader/audience .. the person consuming (taking in) the project. 4) Identify one of your  stronger  questions. Why did you do better on this question? Question 8 was my strongest question. I identified the right camera shot for this question and wrote a detailed description on how its effective. 5) Identify one of your  weaker  questions. Why did you score lower on this particular question Question 9 was one of my weakest answers. I scored lower because my answer was vague meaning i wasn't specific enough so i should of wrote more and focused on the question LR TASK