AUDIENCE PROFILE
OMO advert
1) What year was the advert produced? The OMO advert was produced in the year 1955 2) How were women represented in most adverts in the 1950s? Women in the 1950's adverts were presented as compliant, obediant and happy with their roles. 3) How does the heading message ('OMO makes whites bright') and typography promote the product? The typogrpahy is sans-serif which gives the product a more modern/informal feel and the heading message ('OMO makes whites bright') has a white spiky box on the outside of it ephasisng by using their product it will have the same affect on your clothes, being bright and glowy. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? costume -green cleaning clothing with a few towels over her shoulder makeup - simple look, the synergy between the red lipstick and the colour scheme on the product is effetcive and also theres a slight
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