OMO advert

1) What year was the advert produced?
The OMO advert was produced in the year 1955

2) How were women represented in most adverts in the 1950s?
Women in the 1950's adverts were presented as compliant, obediant and happy with their roles.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
The typogrpahy is sans-serif which gives the product a more modern/informal feel and the heading message ('OMO makes whites bright') has a white spiky box on the outside of it ephasisng by using their product it will have the same affect on your clothes, being bright and glowy.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
costume -green  cleaning clothing with a few towels over her shoulder
makeup - simple look, the synergy between the red lipstick and the colour scheme on the product is effetcive and also theres a slight bit of blush on her cheeks suggesting women back then cared about their appearnce, could of even been obssesed.
the placement of the model suggests womens role in society was to do housework such as cleaning, washing, cooking etc, been portrayed as doing conventional work as to what a woman would do


5) Why is a picture of the product added to the bottom right of the advert?
6) What are the connotations of the chosen colours in this advert?
White - the main purpose of the proudct is to be be glowingly white
blue - peace and traquility
red - love for the product

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
semantic field of perfection. Keeps repeating the product is bright meaning the audinece will feel more persuaded as the mention it so much feeling as if theyre being truthful

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
A stereotype could be women are the ones who should be the housewives and do all chores. There are no men in this advert, only one woman.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The modern audience may be offended by this advert since its a woman in the advert doing the chores.  Especially in our generatrion, equality and feminism has been mentioned a lot in the news, also could be a reason why modern audeince would take it negativley.