TATLER : CASE STUDY

 


1) Based on the trailer, what type of people produce and read Tatler? Consider demographics and psychographics.

The consumers are based in the upper classes and upper-middle classes. Those whom purchase the magazine are wealthy and have disposable income. Physcographic target audience for Tatler would be female adults in their late thirties who are posh and are looking to adapt their knowledge on todays new fashion style.

2) Look at the Tatler Media Pack 2018. Go to page 2: how does the editor introduce the magazine?
The author for Tatler's introduction for the magazine starts of by saying its a "FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE RICHEST READERS IN THE COUNTRY.' The word fabulous connotes the brand is aimed at a high status (upper classes). The rifle shot my be quite stereotypical in some peoples eyes since the magazine mostly has white models in it, so the phrase as an oppositional reading would mean every white person hunts.


3) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
The key demographics for this Tatler magazine would be suitable for aspires and the higher classes. 

4) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
 Its a big selling brand making £843 mil in the past year on fashion. Tatler readers are wealthy and have disposable income meaning the extra from the money they earn, they'll be able to spend that on whatever they desire.
5) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
 The special editions of Tatler that run throughout the year are all different categories but they still stick to the theme of what Tatler is for. Having different choices each month allows the consumers to try new things and see if they're interested in it.

Media language

1) How many of the 12 magazine cover key conventions feature on this edition of Tatler?
Title of publication, Central image, Headline, Selling/Cover lines, A colour scheme, Name checks and Direct dress

2) What is the font choice used in the title and what does this choice connote? 
The font choice used in the title is SERIF. It connotes tradition, authority and sophistication.

3) What font is used for the cover lines? What does that choice connote?
The font used for cover lines is Sans Serif. It connotes a modern theme.

4) How do the cover lines appeal to the Tatler target audience?
The coverless appeal the audience because they include gossip which consumers will be interested in knowing so that persuades them to buy the magazine.
5) What are the connotations of the Tatler colour scheme on this particular front cover?
 The colour scheme for Tatler is  limited mount of colours in order to prevent the cover becoming too busy. PINK WHITE BLACK AND GREEN are the 4 used for this magazine. They work well together to provide a particular vibe that relates to the magazine.

6) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
As said for previous years, Tatler is seen as a posh magazine. The central image for this specific project is designed in a more edgy way which makes the consumer interetsed in it as they're seeing something different to what people would normally see on a Tatler magazine.

Representations

1) What different groups of people are represented on the cover? (Look at the image and text/cover lines)
The different groups of people on the covers are represented as aristocratic, wealthy, posh British women.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The cover lines suggest that the lifestyle of rich people in the uk is mainly busy however they can always have little read on gossip and whats new in the industry. 

3) Are there any stereotypes being reinforced or subverted? How? Why?
Stereotypes being reinforced could be that the women of this generation are all interested in fashion and gossip. On the other hand the central image is portrayed in a subversive way, because she looks confident. 

4) Are there any misrepresentations or under-representations of groups? What might this suggest about the target audience?

5) What would be the preferred and oppositional readings to this cover of Tatler?
Preferred reading for the Tatler magazine would be tht is professionl and whatever is said in the article my be reliable since its a popular rich magazine 

Social and cultural context

1) What aspects of British life are NOT reflected in Tatler?
Tatler does not show the aspects of British life such as poverty and political news.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 
Audience groups such as ethnic people may be offended since Tatler normally uses a Caucasian person to portray what Britain is all about.
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?