LIKE A GIRL CAMPAIGN

1) What key conventions of broadcast advertising can be found in this advert?
Key conventions that can be found in this advert are central image, music and the logo
2) What text appears on screen in the advert? What effect might this have on audiences?
" what does it mean to do something "like a girl" "
This is a text shown in the beginning of the advert, trying to make the audience think about what it really means. They straight away think of stereotypes such as girls aren't very good at sports and are not strong which makes the audience feel as if the text is negative  towards the end there's another text
" Lets make "like a girl" mean amazing things "
Imperative
This is a more empowering text letting people take note of what the campaign is all about and it's subverting the message of stereotypes for young girls and making them into unique features
3) How many different people feature in the advert?
In the video they feature people from all types of places, different ethnic backgrounds. White, Black, Asian and more.. this gives the video a more interesting vibe since we're getting completely different peoples perspective.4) Why did the producers decide to feature a range of different ages, genders and ethnic groups in the advert? 
The producers decide to feature a range of different ages, genders and ethnic groups in the advert this gives the video a more interesting vibe since we're getting completely different peoples perspective. It also reinforces the message that everyone can help no matter where they come from.
5) What effect does the background music have on the audience - particularly towards the end of the advert?
As the advert gets more positive throughout, the music gets louder and has an empowering vibe to it as the girls say they're proud to be who they are.
6) Pause the advert at 3.08. What key conventions of advertising can you find on the screen at this point? How do these encourage the audience to make the campaign go viral?
The campaigns slogan is shown and towards the bottom there are boxes saying tweet and share which will make the campaign go viral since more people will find out about it.7) What representation of women can be found in this campaign?
Representations of women that can be found in this campaign are that they're strong and shouldn't be treated any different from men8) The #LikeAGirl campaign was hugely successful with over 65 million views on YouTube alone. Why do you think the campaign connected with audiences so successfully?
Young girls can relate to the advert since they might be going through it themselves and they could of shared it with their friends and family that made it become more popular.