GENDER REPRESENTATION IN ADVERTISING
For the following three product types:
Find one advert from the 1950s/1960s and one advert from post-2000s for each product type. Save the images to your Media folder as jpegs and then import them into your blog post. Once you have six adverts in your blogpost, answer the following questions:
1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
Sterotypes i can identify in the 1950's and 1960's adverts are
-all women were housewives / are domestic
-a women is portrayed as a mans accessory / controlled by men
-women are bad drivers / women are silly and get into accidents
2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
-women are obssesed with their apperance
-women arent interested in athletic things
3) How do your findings suggest representations of gender have changed over the last 50 years?
Represenations of gender have changed over the last 50 years in a positive way. Nowadays women in adverts are seen as more natural and are expressed in more empowering ways. In 1950's and 1960's there were sterotypes that made the current generation now see the women back then as powerless and domestic.
- Car
- Perfume / aftershave
- Cleaning product
Find one advert from the 1950s/1960s and one advert from post-2000s for each product type. Save the images to your Media folder as jpegs and then import them into your blog post. Once you have six adverts in your blogpost, answer the following questions:
1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
Sterotypes i can identify in the 1950's and 1960's adverts are
-all women were housewives / are domestic
-a women is portrayed as a mans accessory / controlled by men
-women are bad drivers / women are silly and get into accidents
2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
-women are obssesed with their apperance
-women arent interested in athletic things
3) How do your findings suggest representations of gender have changed over the last 50 years?
Represenations of gender have changed over the last 50 years in a positive way. Nowadays women in adverts are seen as more natural and are expressed in more empowering ways. In 1950's and 1960's there were sterotypes that made the current generation now see the women back then as powerless and domestic.
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