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Showing posts from March, 2018

LIKE A GIRL CAMPAIGN

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1) What key conventions of broadcast advertising can be found in this advert? Key conventions that can be found in this advert are central image, music and the logo 2) What text appears on screen in the advert? What effect might this have on audiences? " what does it mean to do something "like a girl" " This is a text shown in the beginning of the advert, trying to make the audience think about what it really means. They straight away think of stereotypes such as girls aren't very good at sports and are not strong which makes the audience feel as if the text is negative   towards the end there's another text " Lets make "like a girl" mean amazing things " Imperative This is a more empowering text letting people take note of what the campaign is all about and it's subverting the message of stereotypes for young girls and making them into unique features 3) How many different people feature in the advert? In the video the

GENDER REPRESENTATION IN ADVERTISING

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For the following three product types: Car Perfume / aftershave Cleaning product Find one advert from the 1950s/1960s and one advert from post-2000s for each product type. Save the images to your Media folder as jpegs and then import them into your blog post. Once you have six adverts in your blogpost, answer the following questions: 1) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Sterotypes i can identify in the 1950's and 1960's adverts are  -all women were housewives / are domestic -a women is portrayed as a mans accessory / controlled by men -women are bad drivers / women are silly and get into accidents  2) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. -women are obssesed with their apperance  -women arent interested in athletic things 3) How do your findings suggest representations of gender have changed over the last 50 years?  Represenations of gender have cha

OMO advert

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1) What year was the advert produced? The OMO advert was produced in the year 1955 2) How were women represented in most adverts in the 1950s? Women in the 1950's adverts were presented as compliant, obediant and happy with their roles. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? The typogrpahy is sans-serif which gives the product a more modern/informal feel and the heading message  ('OMO makes whites bright') has a white spiky box on the outside of it ephasisng by using their product it will have the same affect on your clothes, being bright and glowy. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? costume -green  cleaning clothing with a few towels over her shoulder makeup - simple look, the synergy between the red lipstick and the colour scheme on the product is effetcive and also theres a slight

LEARNER RESPONSE TO MAGAZINE CASE STUDY

LR- Re-do question 3 of Tatler analysis looking at each part of the question and all the percentages it asks you for. Do question 4 again for Tatler talking about how the working class are not represented and why this is. Other questions are not answered so please do those. Don't leave any undone. See other people's blogs and the original Media Macguffin posts if you don't understand, or ask me. Also look at the blog post on Macguffin on Preferred and Oppositional reading (as well as notes in your book) as I am not sure you completely understand this. Once you have understood it, please write about these in relation to both CSPs .  3)   Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation

INTRODUCTION TO ADVERTISING

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1+2) QUESTIONS 1+2 1 - Picture In this advert there is a picture of a young boy holding a kinder chocolate egg and a young girl holding a gun.  2 - The logo For this advert the logo, located in the bottom right, is a bold, white exclamation mark with the words 'MOMS DEMAND ACTION' to the side of it. 3 - The background The background is of a empty classroom that seems quite dull. 4 - The slogan 'ONE CHILD IS HOLDING SOMETHING THAT'S BEEN BANNED IN AMERICA TO PROTECT THEM. GUESS WHICH ONE' 5 - Colour scheme As it is not a advert that is advertising a product there's not a specific colour theme. However, there's a lot of brown and beige colours in the classroom at the back. 1. The picture appeals to the target audience because it includes devastated looking children which allows the audience to sympathise with the message and therefore respond to it in ways the company would appreciate. It includes a young asian boy holding a